The film Kony 2012 wants to activate all the people to join the organization “Invisible children” that fights against the criminal Kony. For about 20 years, Kony has been kidnapping children in Uganda to make soldiers out of them and he still keeps doing it.
I think this film is so successful because it deals with emotions. The people feel sorry for Jackson especially in contrast to Gavin, the son of Jason Russell, and want to help him. The topic of the film is easy to understand when Jason Russell explains it to his son. A lot of images and comparisons make it vivid. A pyramid, for example, shows the influence of a few people with money on the policy, on the media and on the people. The new age of connection through the internet makes it possible for the people to turn this system upside down. Apart from this, the insights into Russell’s real life and his engagement give everyone the feeling to have the power to change something.
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