The tone of this text isn’t objective because it just consists of the author’s opinion. In contrast it is insulting, aggressive and vulgar and also ironic for example when he says that man proved his dominance over nature, when he conquered the skies” (l. 3).
The President of SPURT has no real arguments why there is no climate change. He just claims in a superior tone that there is no change. Because of this the advertisement seems ridiculous.
I think this advertisement isn’t serious because nobody could think that 150000 lives each year can be risked just for the aviation industry. It is also unusually to use such a vulgar language to advertise flying. This wouldn’t create confidence.
The fact that the text appeared in the Observer could lead to the conclusion that it criticizes the real aviation industry for being so disrespectful and irresponsible. There is also a critic about the Government’s policy because it supports the interests of the aviation industry and works against the environmental protection. The text is a call for the people to realize the dangers for the environment and to force the politicians to change their policy.
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